The Largest Direct Selling Companies In The World In 2024

Global 100 Direct Selling Companies

2024 GLOBAL 100 LIST OF TOP DIRECT-SELLING COMPANIES IN THE WORLD BASED ON 2023 REVENUE.

The DSN Global 100 list offers a unique perspective on the industry’s global impact on economic and social realms. It provides a range of mutual learning opportunities not only for industry members but also for researchers, investors, and—most importantly—those seeking opportunities within the industry.

This year’s DSN Global 100 list acknowledges 58 companies achieving more than $100 million in revenue for 2023. The purpose of the Global 100 list remains to showcase the channel’s true impact on the economy, individuals and the communities they serve. Sixteen countries are represented on the G100 list.

DSN would like to extend its gratitude to the companies who participated in the Global 100, as well as the dedicated team of researchers who helped showcase the incredible achievements of direct sellers worldwide.

RankCompanyCountryRevenue 2023
1AmwayUSA$7.70B
2Natura &CoBrazil$5.30B
3Herbalife NutritionUSA$5.10B
4eXp  RealtyUSA$4.30B
5VorwerkGermany$4.20B
6PM-InternationalLuxembourg$3.03B
7Utility WarehouseUnited Kingdom$2.99B
8CowaySouth Korea$2.90B
9PrimericaUSA$2.81B
10SunrunUSA$2.26B
11Nu SkinUSA$1.97B
12ATOMY Co., Ltd.South Korea$1.71B
13VivintUSA$1.70B
14World Financial GroupUSA$1.30B
15Optavia / Medifast IncUSA$1.10B
16AmbitUSA$1.09B
17Betterware de MexicoMexico$965M
18USANAUSA$921M
19Oriflame CosmeticsSwitzerland$811M
20REAL BrokerageUSA$689M
21OmnilifeMexico$633M
22ScentsyUSA$579M
23Hy CiteUSA$570M
24LegalShieldUSA$546M
25BeachbodyUSA$527M
26Family First LifeUSA$503M
27Nature’s SunshineUSA$445M
28FarmasiTurkey$440M
29POLAJapan$433M
30Plexus WorldwideUSA$377M
31MIKIJapan$371M
32LifeWaveUSA$369M
33FaberlicRussia$346M
34PrüvitUSA$336M
35LR Health & Beauty Systems GmbHGermany$302M
36PHP AgencyUSA$300M
37Princess HouseUSA$299M
38Pro-PartnerTaiwan$269M
39NoevirJapan$245M
40Best World LifestyleSingapore$228M
41FORDAYSJapan$222M
42APLGOCyprus$220M
43Naturally PlusJapan$218M
44LifeVantageUSA$211M
45Hegemon GroupUSA$210M
46inGroup InternationalUSA$205M
47TENLEAD BiotechTaiwan$200M
48ZinzinoSweden$168M
49BearCere’JuJapan$165M
50ASEAUSA$160M
51Amare GlobalUSA$159M
52Vestige MarketingIndia$154M
53Giffarine Skyline UnityThailand$150M
54Hinode GroupBrazil$149M
55Greenix Pest ControlUSA$140M
56MannatechUSA$132M
57AssuranJapan$127M
58MARUKOJapan$121M
Disclaimer: Note: There are several privately-held companies not represented in the list, some of whom have participated in the past, who opted not to report their financial data for 2023.
author avatar
Troy Dooly Chief Strategy Officer
My greatest accomplishment is marrying my high school sweetheart, and bestselling author, Paige. She has written close to 40 books, with four hitting best-seller status. She has blessed me 9 wild and crazy kids, ranging from ages of 41 – 15, four boys and five girls. Ok, the more professional side of things. Troy is a founding editor of TalkGigs.News, and other digital properties of Flag Digital, a founding member, of the Association of Network Marketing Professionals, current Board Member of the Social Networking Association, and member of the Network Marketing Hall of Fame. Troy currently serves on numerous Boards of private, for-profit and non-profit organizations.

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